Jarīd Crafts

At Jarid Crafts, I applied my branding expertise to create an identity rooted in Arab heritage that balances cultural authenticity with modern design. The logo, inspired by the midrib of a dried palm frond, forms the Arabic word Jarid and is paired with a carefully chosen aesthetic color palette. To complement the brand, I generated relevant furniture images using AI, reinforcing a cohesive visual language. This identity system blends minimal elegance with organic textures helping the brand stand out as both artisanal and contemporary. Full showcase launching soon!